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CBFA 01 - An Introduction to Client Builder Selling™
CBFA
CBFA 01 - An Introduction to Client Builder Selling™
Before diving into the training program, take a few minutes to become acquainted with why the program was created and our philosophy on coaching and training.
CBFA 02 - Overcoming the Stereotype and Changing the Selling Paradigm
CBFA
CBFA 02 - Overcoming the Stereotype and Changing the Selling Paradigm
Changing the selling paradigm and the negative perceptions your prospects and clients hold about salespeople.
CBFA 03 - Understanding the Client Builder Principles
CBFA
CBFA 03 - Understanding the Client Builder Principles
The foundation upon which the program is built.
CBFA 04 - How and Why Clients Buy
CBFA
CBFA 04 - How and Why Clients Buy
Understanding the concept of "pain" and how people are motivated to buy.
CBFA 05 - The Power of a Process for Increasing Sales
CBFA
CBFA 05 - The Power of a Process for Increasing Sales
How to save time, replicate your success and improve your odds of closing every deal.
CBFA 06 - Advance Agreements
CBFA
CBFA 06 - Advance Agreements
The mortar that holds your sale together and keeps you in control of the sales process.
CBFA 07 - Diagnosing an Opportunity (Part 1)
CBFA
CBFA 07 - Diagnosing an Opportunity (Part 1)
Getting the diagnosis started by uncovering the problems and opportunities that you can help your prospects solve and capture.
CBFA 08 - Diagnosing an Opportunity (Part 2)
CBFA
CBFA 08 - Diagnosing an Opportunity (Part 2)
Going deeper in the diagnosis, selling consultatively and building urgency by uncovering the impact of your prospect's problems and lost opportunities.
CBFA 09 - Learning to Listen More Effectively
CBFA
CBFA 09 - Learning to Listen More Effectively
How to improve your listening skills and utilize advanced questioning tactics.
CBFA 10 - Qualifying Your Prospect in the Investment and Decision Process Steps
CBFA
CBFA 10 - Qualifying Your Prospect in the Investment and Decision Process Steps
How and when to discuss the investment or sacrifice your prospect will have to make to become your client and exploring how they will make that decision.

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